Crazy Read 2018 – Start With Why
What I Loved
LOVE the concept of this book.
Like most books these days (and I wonder if this is because I am reading so much that I have little patience for extra fluff these days)
I found that there were areas of the book that were hard to get into.
I love the concept and believe in it wholeheartedly as I am a firm seller of my why.
My why is such an integral part of my company… remind me to put it
more clearly on my website!! Lol… and it is what keeps my up late at night working and gets me out of bed at 4:30 most mornings.
I think every single business owner out there needs to know their why
and I recently have had this conversation with more people that you can imagine.
One of my favourite sections was page 224:
“All organizations start with WHY, but only the great ones keep their WHY clear year after year.
Those who forget WHY they were founded show up to the race every day to outdo someone else instead of to outdo themselves.
The pursuit, for those who lose sight of WHY they are running the race, is for the medal or to beat someone else.
What if the next time when someone asks, “who’s your competition?” we replied, “we’re not better than them in all cases.”
and what if the next time someone asks, “well, why should I do business with you then?” we answer with confidence, “because the work we’re doing now is better than the work we were doing six months ago.
And the work we’ll be doing six months from now will be better than the work we’re doing today. Because we wake up every day with a sense of WHY we come to work.
We come to work to inspire people to do the things that inspire them.
Are we better than our competition? If you believe what we believe and you believe that the things we do can help you, then we’re better.
If you don’t believe what we believe and you don’t believe the things we can do will help you, then we’re not better.
Our goal is to find customers who believe and work together so that we can all succeed. We’re looking for people to stand shoulder to shoulder with us in pursuit of the same goal.
We’re not interested in sitting across a table from each other in pursuit of a sweeter deal. And here are the things we’re doing to advance our cause…”
And then the details HOW and WHAT you do follow.
But this time it started with WHY.
Imagine if every organization started with WHY.
Decisions would be simpler. Loyalties would be greater. Trust would be a common currency.
If our leaders were diligent about starting with WHY, optimism would reign and innovation would thrive.
As this book illustrates, there is precedence for this standard.
No matter the size of the organization, no matter the industry, no matter the product or the service, if we all take some responsibility to start with WHY and inspire others to do the same, then, together, we can change the world.
And that’s pretty inspiring.”